Living in a home with a gun increases significantly the odds of death for the whole family. And not only accidental: the number of homicides and suicides goes higher as well. With a gun at home, anyone can become a target.
To aware people about those risks, Sou da Paz, one of the most renowned NGO's against violence in Brazil, performed a promotional action at shooting ranges surprising the shooters at the end.
Role:
Creative Director
Creative team:
Guilherme Grotti, Diogo Barbosa, Rodrigo Sanches