Memento Beer – The beer crafted to protect memories
What if a beer could help slow down Alzheimer’s?
That question sparked the creation of Memento Beer – the world’s first non-alcoholic craft beer designed with a scientific purpose: to help protect the brain and delay the progression of Alzheimer’s disease.
Brewed with four specific hops (Cascade, Saaz, Summit, and Tettnang), Memento is backed by research showing that these varieties contain antioxidant and neuroprotective compounds. The result is an innovative beverage made to be remembered — and to help you remember.
But Memento is more than just a product. It’s a purpose-driven platform. 100% of the profits go directly to Alzheimer’s research. In its first few months, over 10,000 liters were distributed across more than 15 Brazilian cities, with the support of six independent breweries.
The project is led by Dr. Glauco Caon, a physiologist and craft brewer, ensuring scientific rigor in everything from ingredient selection to the brewing process, which was optimized to preserve the hops’ beneficial properties.
Memento isn’t just a beer. It’s a toast to science, memory, and ideas that matter.
Learn more at mementobeer.com
