The recently opened advertising agency Menta (Mint in English) wanted to use its founder’s expertise in beer business to acquire new clients in the beer industry.
To grab beer companies marketing departments attention nothing better than the launch of new beer in the market. We created Kold, a beer with mint (Mint in Portuguese is the name of the advertising Agency Menta). In an aggressive new business strategy, dozens of beer liters were produced, along with packs, gifts, etc. The most important: A communication strategy precisely made to “surround” the beer companies in Brazil. Whoever worked in a beer company would surely see Kold, on the streets and online. Who accessed the website would find the full explanation about the product launch.
Marketing Directors got in contact and new projects were initiated. And, of course, awareness was generated about the new agency.