Jeep Covid


Como a marca que vive incentivando as pessoas a viver novas experiências com a natureza poderia continuar se comunicando durante esse período? Era esse o nosso desafio. Entender cada fase da pandemia e adequar nosso discurso à elas.

How could a brand that encourages people to live new experiences with nature
continue to communicate during this period? That was our challenge. Understand each phase of the pandemic and adapt our discourse to them.

Fase 1

SUPER:
Exploring 100m²
Exploring 60m²
Exploring 75m²
Exploring 20m²
Exploring 90m²

Keep on going and be ready.

When all this is over, you’ll have 500.000.000 m² back to explore.

#StayOffTheRoad

Fase 2

Fase 3