Mães da Sé is a NGO that helps families find their missing beloved ones. To make this happen more efficiently, a profile was created on Instagram to every registered missing person, containing a lot of info, such as photos, dates and locations where they where last seen, and how they would look like today. The profiles were then compiled on @ajudeaencontrar (tagtofind), and Instagram users were invited to tag them in their posts, spreading their photos nationwide. Mães da Sé turned a social network into one of the most powerful searching tools for missing people.

You can also help. Click here to check our Instagram account and post your picture.

1 – Take a picture
holding a blank sheet.

2 – Follow and tag as many missing profiles as you want over the sheet. 

3 – Post the picture. You are already helping.