I BELIEVE IN IDEAS
Ideas have no shape, no color, no size. Ideas have brightness. 
Good ideas have helped me to find interesting people, to make a gorgeous woman accept spend the rest of her life by my side, to know unexpected places, to have priceless stories, to make great friends. For a long time, I believed that my daughter Luiza was the best idea

I had had. But then my son Chico also came and showed me that I was wrong,
that’s always possible to have more good ideas. Ideas always made my life better.
And if a good idea has this sort of power over my life, I believe they can do the same
for anyone. Specially for a brand.

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Sao Paulo, Brazil
Jan 15 - Present

MENTA (Local Creative Shop) - Head of Art
Working for clients such as Le Creuset, Indian Motorcycles, Aviação (premium butter brand), Virada Sustentável (Latin America's biggest event of sustainability), TPC Group Logistics,
TNT Energy Drink.


Sao Paulo, Brazil
Aug 14 - Dec 14

YOUNG&RUBICAM - Senior Art Director - Freelancer
Working for clients such as Santa Casa Hospital, TAM Airlines, Danone, Bradesco Bank.


Sao Paulo, Brazil
Sep 11 - Jul 14

ARTPLAN SÃO PAULO - Creative Director
Working for clients such as Rock in Rio, Sedex (shipping company), Abril, Amanco, Weber-Saint Gobain, Domino’s Pizza.


Sao Paulo, Brazil
Jun 09 - Sep 11

MOHALLEM/ARTPLAN - Art Director
Working for clients such as O Estado de S. Paulo (one of the most important newspapers in Brazil), BMF&Bovespa (stock exchange), SmartBuy Wines and Syngenta.


Sao Paulo, Brazil
Jan 08 - Jun 09

MOHALLEM MEIRELLES - Art Director
Working for clients such as Kia Motors, Sherwin-Williams, Syngenta and Center Norte Shopping Mall.


Sao Paulo, Brazil
May 06 - Dec 07

FALLON - Art Director
Working for clients such as Citibank, Syngenta, Davene (cosmetics company) and Center Norte Shopping Mall.


Sao Paulo, Brazil
Jun 03 - Apr 06

LODUCCA - Art Director
Working for clients such as Harley-Davidson, MTV, UOL (one of brazilian’s most influential digital news portal on internet) and Panamericana School of Arts and Design.


STRUCTURED INTELLIGENCE - Interactive Art Director
Working for clients such as Nestlé and Nextel.

Sao Paulo, Brazil
April
 02 - May 03


Sao Paulo, Brazil
Feb
 01 - Mar 02

INTERNORTE - PUBLICIS GROUP - Interactive Art Director
Working for clients such as Nestlé, Perrier and Nextel.


Sao Paulo, Brazil
Apr
 97 - May 99

NESTLÉ - Marketing
Market analysis of all brands.


Sao Paulo, Brazil
Mar
 08 - Aug 14

FACAMP - Teacher
One of the most prestigious and respected universities in Brazil.