4 days later. Prior the match Brazil vs Perú, both teams would
join for an official photo together, holding a message claiming
for tolerance. But FIFA simply vetoed the message, causing
a web backlash against the censorship.
The original idea was turned into something even bigger.
#togetherforpeace was a nationwide movement that invited
people to post a photo with a foreign friend on their social
networks to drible the censorship using it as a message booster.
The kick off was made by one of the most important athletes
in the world, Anderson Silva, and easily went viral.